Please take everything that I share to the Holy Spirit as He Alone gives the accurate interpretation.
In summary, you are trying to encourage people and point them “northward” that is to the things of God. A clue is in Psalms 75:6 which addresses the cardinal directions in metaphorical terms. I pray that you do not get discouraged as you might experience rejection from friends, strangers, and family in the process of evangelizing. Remain true to the Lord and only do the much that you can. I’m also reminded of Matthew 10:14 and be encouraged. You can also pray for people from “afar” and pray that you don’t grow bitter from the rejection.